Comments for The Koolaid Antidote

Comment on One small step for…everyone by Gavin Heaton

Gavin Heaton — Tue, 29 Sep 2009 22:19:33 +0000

“Banner blindness and user indifference” – bingo! I had not seen this one, but I do like it. But they could have gone further – what about an interesting definition for “Prius” lodged into the dictionary? As you say, it’s about creative collaboration. There should be more of it!

Comment on Agency Pipe Dream by Mark Pollard

Mark Pollard — Sat, 27 Jun 2009 10:41:40 +0000

Look forward to reading it. I’m collecting a few thoughts from people on this subject as well. First in the series is here: http://bit.ly/10uwa6

I like your thought about the ringmaster.

Comment on Agency Pipe Dream by koolaidantidote

koolaidantidote — Fri, 26 Jun 2009 17:07:25 +0000

There are essentially three different agency models – 1) the “full service” agency who says they can do it all and integrate it all: TV, print, radio, interactive (including seo, sem, social media, application development, etc.) out-of-home, PR, experiential marketing, CRM, Direct, etc. 2) the holding company who says they can help integrate through their agency network 3) The specialty agencies who excel at a focused set of competencies and depend largely on their clients and the good will collaboration of other agencies to integrate.

I’ve seen little evidence of any agency pulling off #1, R/GA and CP+B probably come closest, but not close enough to my liking. #2 Just doesn’t work, period. #3 is closest to the optimal model, but it’s missing a critical piece – the strategy/integration ringmaster. This element can’t be the brand manager or the traditional agency AOR. Imo, they should be an independent entity who recieves no compensation for production or media, has no incentives beyond meeting the brand’s marketing objectives.

I’ll write more about this in the coming weeks.

Comment on Agency Pipe Dream by Mark Pollard

Mark Pollard — Fri, 26 Jun 2009 12:12:18 +0000

Good post. All true stuff. I guess the most obvious truism is that you can’t get people to change professionally unless their careers depend on it. Ironically, the thought of irrelevance for some isn’t enough.

So, what’s your perfect agency? Or is that no longer the point or pipe dream?

Comment on One small step for…everyone by Alexander Wipf

Alexander Wipf — Fri, 05 Jun 2009 12:51:58 +0000

Definitely an interesting way to do advertising: making advertising the interface.

But as you say… hard to replicate for other types of sites.

Comment on Contextually Irrelevant by J&D

J&D — Mon, 28 Jul 2008 19:36:03 +0000

Thank you so much for the great information. I have been weighing out the good and the bad for several days now and after reading your blog I now feel comfortable holding out for a few more months until Vibrant get’s their act together. Thank you so much and God Bless.

J&D
MyCutePetPics

Comment on Landing Page Optimization by A Successful Landing Page

A Successful Landing Page — Wed, 25 Jun 2008 19:29:07 +0000

Our clients’ landing pages achieved higher quality scores with Google and other major search engines.

Comment on Guitar Duo by koolaidantidote

koolaidantidote — Tue, 24 Jun 2008 18:22:37 +0000

Signed, sealed, delivered.

Comment on Guitar Duo by Wendy Lozenicins

Wendy Lozenicins — Tue, 24 Jun 2008 13:38:23 +0000

Hi Tom,
I couldn’t agree with you more!
Incredible virtuosity along with incredibly innovative and ground-breaking music – simply awesome : )

It is for this reason that I have personally put together a petition, to try and help the Rock and Roll Hall of Fame Induction Committee overcome their pigheadedness in their longstanding refusal to induct musicians under the “prog rock” genre…
And my first musician under the HoF Induction spotlight is Adrian Belew….

I have tried to put together a concise collage of Adrian’s huge body of work spanning 40 years…. If the committee genuinely cannot see that Adrian deserves to be Inducted, after reading and considering this – here is an excerpt from the opening paragraph…..

“The career of guitar visionary Adrian Belew has been an inventive musical odyssey. Combining his virtuosic guitar playing and multi-dimensional vocals, with the complete lexicon of electronically produced animal sounds and symphonic musical instruments, Adrian has mastered the ability to journey into the avant-garde while still anchoring his compositions to the fundamental driving forces of pop and rock, often playing along the outer edges of contemporary music in ways that have been at times punky, new wave, comedic, bizarre, and twisted.”

then I will curl up into a little ball and expire!

Please have a look at my little petition, and if, after you read it, you feel that Adrian Belew also deserves to be Inducted into the Rock and Roll Hall of Fame, then please add your name to my list of signatures……

Thank you from the Bottom of my heart : )

Wendy

Comment on The price is…wrong by Coif

Coif — Thu, 19 Jun 2008 05:07:17 +0000

Somehow i missed the point. Probably lost in translation Anyway … nice blog to visit.

cheers, Coif.