Search 2.0?

July 6, 2007

MahaloFor quite a while now I’ve thought Google may be hitting the ceiling in what is possible through an automated search ranking system. As amazing as automated search results are, Google is a long way from the AI needed to go the extra 20 yards.

Enter Jason Calacanis and his brainchild Mahalo. “Mahalo is the world’s first human-powered search engine” that literally employs a huge team of “Guides” to cull through automated search results and sift the wheat from the chaff.

The undertaking is enormous and it’s going to take time before we can pass judgement, but Mahalo is a definitely a gutsy step in the evolution of search.


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