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Listen and watch because they talk

June 10, 2008

Pete Blackshaw of Nielsen Online wrote an excellent article for ClickZ summarizing the issues that should be top of mind for CMOs. You’ll notice a few common threads that run through a number of these.

  • It all starts with listening to your consumers
  • Conversation (including CGC and social media) is more important than ever
  • Authenticity matters

The age of steamrolling brand ideas into a consumer’s head with glossy print ads and :30 second spots has come to an end. Brands have to stop pretending to be what they’re not. It’s time to get real.

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