Broadband video ad guidelines released

June 17, 2008

CameramamThe IAB’s Broadband Committee just released guidelines for broadband video commercials online. Unfortunately they punted on the question of optimum length and ad effectiveness per content category.

I would also like the IAB to establish some guidelines regarding minimum interactivity options: clickability, video hot spots, and links to additional info. Leaving so much to publisher discretion isn’t going to do much to enhance production efficiency or ultimately drive user engagement.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: