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About

I am a digital marketing strategist and creative with over 16 years experience designing and directing digital work for world-class brands, including 7-UP, Alltel, America Online, Bacardi, Borden, Chicken of the Sea, Dreyer’s/Edy’s Ice Cream, Diet Coke, eBay, Energizer, Enzymatic Therapy, Eureka, Exxon/Mobil, Jamba Juice, Jim Beam, Kinko’s, Maytag, Miller Brewing Company, Motorola, Nestle/Purina, Nextel, Quizno’s, T-Mobile, The Shane Company, Splenda, Verizon, Viactiv, and Visa.

My experience includes work on hundreds of websites, online promotions, Internet ads, email campaigns, CRM programs, kiosks, social media activities and mobile marketing campaigns. The strategy I developed for Edy’s/Dreyer’s Ice Cream was featured in Hub Magazine in 2005 and in 2009 I directed and co-authored an insight brief titled Moms and the Digital EcoSystem.

I’ve won numerous industry awards, including Adweek’s BUZZ Award for Best Wireless Promotion, PROMO Magazine PRO Award for Best Use of New Media and Best Multi-Discipline Campaign, PROMO Magazine Dialog Award for Outstanding Interactive Promotion, Creative Excellence Awards from the International Web Page Awards, and APMA Worldwide Globes Award for Best Use of New Media. My illustration work has been selected for international juried exhibitions by both the Society of Illustrators (New York) and the Los Angeles Society of Illustrators.

As a Senior Creative Director and VP of Interactive and Experiential Marketing I managed the Rivet/Zipatoni interactive department, increasing revenues to over $2.4 million and our profit margin to 27%. I was instrumental in forming the first digital creative department at Maritz in 1994 and won a company-wide grand prize for innovation by demonstrating how new media could enhance sales incentive program communications.

Over the past 3+ years I’ve blogged about marketing communications strategy at the Koolaid Antidote. In 2009 I conceived and developed the Digital Novum, a collection of insights and principles about digital behavior from my studies of consumer psychology, behavioral economics, digital ethnography, online metrics, trends, and usability engineering.

I attended the Kansas City Art Institute and the Columbus College of Art and Design.

One last bit of trivia: I illustrated the Scholastic Books series Clue.

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