Fugliness and attention

I couldn’t resist sharing this – one of the ugliest banners I’ve seen in a while, but it sure got my attention. Ironically this banner comes from a company that trains people to plan, buy, and sell interactive media.

Differentiation is the most important factor for getting attention. One way of getting attention is by being visually obnoxious, and Laredo Group sure scored big with this one. However, getting attention isn’t of much value if your creative results in a negative impression of your brand.